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Prema Bondi Junction has been a staple in Sydney for 15 years. Inspired by a spiritual journey throughout India where he learned a powerful Sanskrit word for “love”, founder Francesco Ruggerino returned to Sydney and in 2004 Prema was born.
From its opening in 2004 to now, Prema Bondi Junction has grown to be one of Australia’s biggest hair salons, generating buzz amongst clients, hairdressers, designers, and more. Prema also won the 2004 World Retail Design Award for best global retail design.
After 15 years of transforming our clients’ looks, it’s time for our own makeover at Prema Bondi Junction! Enlisting the genius talent of Vince Squillace at Squillace Architects, Francesco wanted to update the overall look of the salon while maintaining the quintessential Prema vibe that flows throughout our 3 salons worldwide. The salon has always had such a special energy and we’re looking forward to taking it to the next level!
Prema Bondi Junction will be closed for 3 weeks, starting Monday 5th August 2019 through Wednesday 21st August 2019.
Thank you to all of our lovely clients for your continued support! We can’t wait for you to experience Prema Bondi Junction 2.0.
The Fellowship Academy of Merit and Excellence is an annual initiative that was created by the British Fellowship of Hairdressing to nurture, encourage and promote an elite group of young, up-and-coming hairdressers in all aspects of the industry. Each year, 4 hairdressers are chosen to be a part of the F.A.M.E. team. The talented team this year consists of:
Ashley Cockrell, Percy & Reed
Tania Faenza, Toni & Guy Canary Wharf
Lora Griffin, Simon Webster Hair
Alastair Jubbs, VAE Hair
The stylists are mentored by the team leader; this year being lead by the extraordinary editorial and celebrity hairdresser Nick Irwin. The F.A.M.E. Team Project Leader ensures that the four members have a calendar of incredible educational opportunities, as well as providing the support and guidance throughout their 1 year tenure as part of the F.A.M.E. team.
Nick and the team jetted over to Australia to showcase their skills at the annual Hair Expo in Sydney. Prema was lucky enough to host the team at our Surry Hills location while they prepped for the renowned event. The salon was abuzz with all of the hair that needed to be done, as well as scouting models for the show and creating a spontaneous photoshoot in the process of all the beautiful chaos. It was an absolute pleasure hosting Nick and the F.A.M.E. Team and we hope to see them all again soon!
The WorldSkills Hair Expo Challenge invites hairdressing apprentices to the main stage at Hair Expo to demonstrate their skills and compete against their peers.
Prema Bondi Junction’s 2018 Apprentice of the Year winner Giovanna “Gigi” Piscicelli entered AND WON the challenge this year! We caught up with Gigi to pick her brain and find out exactly what she did to create the award winning look.
What was the theme of the competition and how did you interpret it?
The theme for this year’s competition was “Camp” to coincide with the Met Gala theme – so inspiring as there was no limit. My idea was inspired by actress Danai Gurira’s take on camp for the gala’s pink carpet; her look stood out to me so much. She was giving confidence, independence, boldness, and strength – the perfect embodiment of sexiness! Her outfit was simple but effective. No loud colours or patterns were needed as the silhouette of the outfit is already camp and over the top with the extra long gown, the bucket hat and the cane.
How did you go about preparing for the competition?
After receiving the criteria I then started off by making a plan of what needed to be done. I didn’t initially understand the Camp theme so I had to research it and fully grasp the inspiration. I then started to do mood boards of outfit ideas, hair ideas and makeup ideas that I liked.
The criteria for hair was an up-style. The hair needed to be in a ponytail and completing the look would need to be done on stage in 30 minutes. I started practicing different upstyles on a mannequin head, getting tips and tricks from seniors during education days, and even in downtime my colleagues would come and help me out.
Once I set my mind on my final look, I had to find models so I started to ask around. Thankfully one of my old friends from high school was more than willing to be my model. I asked the Salon Director, Johnny Ruggerino, if it was okay to come into the salon on my days off. I started practicing my upstyles, timing, and techniques. I was guided by Prema Education Director Garreth Lenagh, who helped me fine-tune my skillset and hone in on skills I never knew I had! The Tafe teachers, Trish and Angela, have supported me along the way. The Bondi and Surry Hills teams helping and supporting me throughout the competition was such a magical feeling.
How did it feel to win?
When participating in competitions I don’t think about winning. The first thing that comes to mind is getting where I want to be, the techniques I’ll need to utilize and most importantly being able to learn new things every step of the way. Winning is just a bonus that you get when entering competitions.
Winning the Hair Expo and taking first place was such an overwhelming feeling that it brought me to tears! Knowing that the judges liked my work was such an amazing feeling. Hearing my family and the Prema team cheering for me was a so beautiful. The realisation that hard work truly does pay off at the end could be one of the most rewarding aspects of competing.
Spring has sprung in NYC, and what goes better with a season change than a color change?
We sat down with one of Prema New York’s colorists, Maggie Lawrenson, to pick her brain about BLONDES
Describe your best AND worst hairstyles as a child.
Best: My first holy communion updo. Definitely my first taste of vanity. Worst: Bleaching the box dye out of my hair so I could be “blonde” (aka brassy orange)
What’s your specialty?
I’d have to say my specialty is blonding, specifically balayage. But I love it all!
What are most clients asking you for these days?
Whether it’s a double process or balayage, most clients are requesting icy ashy blonde. They all want to look like the mother of dragons! (Did you know? Khaleesi’s wig isn’t white! It’s a blonde wig that gets toned in post-production with lighting and computer effects.)
What would you like to see/do more of with blondes?
I’d really love to get to play with more rosy, pink toned blondes. I’m also so ready for sheer, warmer tones as opposed to everything being so icy.
What do you think a big misconception is within the blonde world?
Going through Instagram and hair blogs there’s such an emphasis on warmth being a bad thing. Brassiness and warmth are totally different; brassy to me is lightener that hasn’t been lifted all the way or hasn’t processed fully but most people think brassy is any type of warmth. There’s intentional gold; beautiful buttery blondes – think Reese Witherspoon or Gwenyth Paltrow. A cool toned blonde is still beautiful don’t get me wrong, but it’s such a trend at this point that seeing something other than that is super refreshing.
What is key to achieving the ultimate balayage look?
A good base color is important because balayage is typically only 2-3 levels lighter than your base color. Balayage is intended to give you a natural, sun kissed look so when your base is super dark and you have these really bright highlights throughout, it doesn’t read as a natural sunkissed look! I’d stay away from a “base break” or a high-lift toner, which will create a bit too much warmth throughout whereas lifting your base leaves you with a clean canvas to work with. If you’re wanting to achieve overall brightness I’d recommend lifting the client’s base first, then a beautifully-placed balayage to create dimension while keeping a natural tone-on-tone look.
Follow us at @premahair to keep up with the latest things we’re up to, and be sure to book in your complimentary color consultation with Mags and make your hair dreams a reality. Click here to book!